Projects

Our Projects

To provide greater value-exchange to companies by assisting them to venture overseas (focusing on ASEAN & China) through conducting of feasibility studies and market research consumer insights studies.
Regionalisation helps companies by incorporating the on-site data validation component and by linking them up to useful contacts and networks in the target markets.
Target audience is selected through detailed market screeners and leveraging on our strong partnerships with ASEAN universities. Funding for students are applicable through Enterprise Singapore whom has a long standing working relationship with SP BIC.

Overseas Consumer Insights & Supply Chain Project, Vietnam
Lam Soon Group, Singapore | 2017
OVERSEAS CONSUMER INSIGHTS & SUPPLY CHAIN PROJECT, VIETNAMProject 1: Market ResearchThe project team conducted in-depth market research on Lam Soon’s three household products with local households in Ho Chi Minh City through in-home interviews and home stays. Insights-driven marketing recommendations were presented to Lam Soon for its local market development.Project 2: Supply Chain ProjectThe project team analysed the distribution matrix of Lam Soon’s three household products in terms of sales volume through interviews with local distributors. Insights and recommendations for expansion into other cities in Vietnam were then presented to the Lam Soon management team.
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Overseas Consumer Insights Project, Indonesia
Jumbo Group Limited | 2017

Singapore Polytechnic Business Innovation Centre partnered with Jumbo Group Limited on a market research project in Jakarta, Indonesia.

The project team gathered data from Indonesian consumers through interviews, home visits and observations at retail outlets. Based on the insights, the project team conceptualised an ideal consumer experience for the client’s product for the Indonesian market.
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Overseas Consumer Insights & Supply Chain Project, Vietnam
Lam Soon Group, Singapore | 2017
OVERSEAS CONSUMER INSIGHTS & SUPPLY CHAIN PROJECT, VIETNAMProject 1: Market ResearchThe project team conducted in-depth market research on Lam Soon’s three household products with local households in Ho Chi Minh City through in-home interviews and home stays. Insights-driven marketing recommendations were presented to Lam Soon for its local market development.Project 2: Supply Chain ProjectThe project team analysed the distribution matrix of Lam Soon’s three household products in terms of sales volume through interviews with local distributors. Insights and recommendations for expansion into other cities in Vietnam were then presented to the Lam Soon management team.
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Overseas Consumer Insights Project, Indonesia
Jumbo Group Limited | 2017

Singapore Polytechnic Business Innovation Centre partnered with Jumbo Group Limited on a market research project in Jakarta, Indonesia.

The project team gathered data from Indonesian consumers through interviews, home visits and observations at retail outlets. Based on the insights, the project team conceptualised an ideal consumer experience for the client’s product for the Indonesian market.
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Overseas Consumer Insights & Supply Chain Project, Vietnam
Lam Soon Group, Singapore | 2017
OVERSEAS CONSUMER INSIGHTS & SUPPLY CHAIN PROJECT, VIETNAMProject 1: Market ResearchThe project team conducted in-depth market research on Lam Soon’s three household products with local households in Ho Chi Minh City through in-home interviews and home stays. Insights-driven marketing recommendations were presented to Lam Soon for its local market development.Project 2: Supply Chain ProjectThe project team analysed the distribution matrix of Lam Soon’s three household products in terms of sales volume through interviews with local distributors. Insights and recommendations for expansion into other cities in Vietnam were then presented to the Lam Soon management team.
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Overseas Consumer Insights Project, Indonesia
Jumbo Group Limited | 2017

Singapore Polytechnic Business Innovation Centre partnered with Jumbo Group Limited on a market research project in Jakarta, Indonesia.

The project team gathered data from Indonesian consumers through interviews, home visits and observations at retail outlets. Based on the insights, the project team conceptualised an ideal consumer experience for the client’s product for the Indonesian market.
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Singapore Polytechnic wants to provide an experiential working space where users can experience how technology can be deployed throughout the Talent Management life-cycle.
We partner HR experts and HR technology companies to provide innovative and sustainable project solutions for organisations.

Talent Retention Project
Barcook Bakery Pte Ltd | 2018
Bakers and frontline staff are the core employees of Barcook Bakery. They impact business bottom-line directly. Barcook’s management understands the high importance of acquiring the right talent, engaging them during on-boarding, developing them through a robust learning and talent development strategy, supported by a strong, distinct and unique organisation culture. As such, Barcook endeavour to have an integrated HR solution to retain talents.The Year 3 students from the Diploma in Human Resource Management & Psychology worked together in teams to address Barcook’s challenges. Their focuses include Talent Sourcing and Acquisition, Learning and Talent Development, Talent Performance and Rewards, as well as Culture and Employee Engagement. The final outcome is a robust integrated HR solution to retain talents.During the project, students deployed Design Thinking methodology in which they concentrate on end users’ experiences. Through a series of interviews or focus group, they empathised and understood the needs and motivation of these employees which support their ideation and solutioning. They also helped to co-create and facilitate innovative yet sustainable interventions to address Barcook’s challenges.
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Localisation of Skills Framework
Cheng Xin Ship Management Pte Ltd | 2018
Cheng Xin Ship Management wants to localise Maritime and Port Authority of Singapore (MPA)’s Skills Framework in Cheng Xin’s context to cover its core operation team.Upon project completion, Cheng is will be able to build a more robust end-to-end talent strategy. They can deploy their localised skills framework to attract, develop, performance manage and for ongoing coaching and mentoring. The Skills Framework can help build a career and learning development roadmap with clear indicative of current and future-ready technical and business competencies.As a result, employees can expect development and growth within the organisation, thus feeling engaged and able to contribute directly to positive business results.
Talent Retention Project
Barcook Bakery Pte Ltd | 2018
Bakers and frontline staff are the core employees of Barcook Bakery. They impact business bottom-line directly. Barcook’s management understands the high importance of acquiring the right talent, engaging them during on-boarding, developing them through a robust learning and talent development strategy, supported by a strong, distinct and unique organisation culture. As such, Barcook endeavour to have an integrated HR solution to retain talents.The Year 3 students from the Diploma in Human Resource Management & Psychology worked together in teams to address Barcook’s challenges. Their focuses include Talent Sourcing and Acquisition, Learning and Talent Development, Talent Performance and Rewards, as well as Culture and Employee Engagement. The final outcome is a robust integrated HR solution to retain talents.During the project, students deployed Design Thinking methodology in which they concentrate on end users’ experiences. Through a series of interviews or focus group, they empathised and understood the needs and motivation of these employees which support their ideation and solutioning. They also helped to co-create and facilitate innovative yet sustainable interventions to address Barcook’s challenges.
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Localisation of Skills Framework
Cheng Xin Ship Management Pte Ltd | 2018
Cheng Xin Ship Management wants to localise Maritime and Port Authority of Singapore (MPA)’s Skills Framework in Cheng Xin’s context to cover its core operation team.Upon project completion, Cheng is will be able to build a more robust end-to-end talent strategy. They can deploy their localised skills framework to attract, develop, performance manage and for ongoing coaching and mentoring. The Skills Framework can help build a career and learning development roadmap with clear indicative of current and future-ready technical and business competencies.As a result, employees can expect development and growth within the organisation, thus feeling engaged and able to contribute directly to positive business results.
Talent Retention Project
Barcook Bakery Pte Ltd | 2018
Bakers and frontline staff are the core employees of Barcook Bakery. They impact business bottom-line directly. Barcook’s management understands the high importance of acquiring the right talent, engaging them during on-boarding, developing them through a robust learning and talent development strategy, supported by a strong, distinct and unique organisation culture. As such, Barcook endeavour to have an integrated HR solution to retain talents.The Year 3 students from the Diploma in Human Resource Management & Psychology worked together in teams to address Barcook’s challenges. Their focuses include Talent Sourcing and Acquisition, Learning and Talent Development, Talent Performance and Rewards, as well as Culture and Employee Engagement. The final outcome is a robust integrated HR solution to retain talents.During the project, students deployed Design Thinking methodology in which they concentrate on end users’ experiences. Through a series of interviews or focus group, they empathised and understood the needs and motivation of these employees which support their ideation and solutioning. They also helped to co-create and facilitate innovative yet sustainable interventions to address Barcook’s challenges.
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Localisation of Skills Framework
Cheng Xin Ship Management Pte Ltd | 2018
Cheng Xin Ship Management wants to localise Maritime and Port Authority of Singapore (MPA)’s Skills Framework in Cheng Xin’s context to cover its core operation team.Upon project completion, Cheng is will be able to build a more robust end-to-end talent strategy. They can deploy their localised skills framework to attract, develop, performance manage and for ongoing coaching and mentoring. The Skills Framework can help build a career and learning development roadmap with clear indicative of current and future-ready technical and business competencies.As a result, employees can expect development and growth within the organisation, thus feeling engaged and able to contribute directly to positive business results.

SP Business Innovation Centre (BIC) Proof-of-Concept offers tremendous opportunity for companies to research, conceptualise, develop and test new ideas among youths and young adults before market implementation. The conditions in SP are ideal for this.
With over 16,000 students and staff in one location stretching over 38 hectares of land, SP is the largest test bed of its kind, with a wide range of companies trying out new ideas. These range from Brands Suntory and Three Beauties of London, to Gong Cha, Johnson & Johnson and DBS.

Bringing More Beauty to SP
Three Beauties of London Pte Ltd | 2017
Three Beauties of London wanted to gather insights into consumer preferences from millennials about our products. It is a very established heritage brand of cosmetics dating from the late 1950s. It is a popular brand among mature women, and have even been conferred heritage brand status by IPOS trademark office in Singapore. They wanted to reach out to a younger audience with new, interesting, attractive and reasonably-priced beauty products.The brand believes that more young women will love our products once that get to know us better. For instance, their research shows that many women do not know that we do not use toxic ingredients, that their products are not tested on animals and that our nail polish and nail treatment products are made in the USA.The brand wanted to gauge the students’ purchasing power, their receptivity to buying cosmetics from vending machines and as this is their first time trying vending machines Three Beauties decided to work with SP Innomall so that they could test the vending machine concept in this very suitable, controlled environment. Not only could they can identify how vending operations will work best with cosmetics, they could also test marketing and other business ideas too.The students collected and analysed research and sales data. From this, they recommended new ideas to the brand to make improvements. For instance, data gathered showed that students were not receptive to buying cosmetics from a vending machine without any advertising or visuals. From the information gathered by the students on buyer preferences, the students suggested the addition of a multimedia screen which could play videos – such media could effectively show the vibrancy, richness and depth of colours in our range of lipsticks.
Creating a “Premium Beauty Brand for the Connected Generation Z”
Johnson & Johnson | 2018
“Using an innovative approach, Clean & Clear partnered with the Singapore Polytechnic Business Innovation Centre and School of Business in a business challenge to create a “Premium Beauty Brand for the Connected Generation Z”.Selected students from the school formed three teams to brainstorm brand ideas targeting Gen Z using Design Thinking methodology that all Singapore Polytechnic students were trained in. Their ideas were further refined and challenged through a two day hackathon with 56 university students from 11 different Asian countries who were in Singapore as part of an ASEAN Youth in Action program.This approach allowed the teams to incorporate a much richer and broader Gen Z empathy and insights into the ideation process. As a result, the brand ideas that were created by the teams were both engaging and exciting.Kudos to the student teams and lecturers from School of Business who facilitated this effort during their school break. This collaboration has demonstrated the benefits gained by both students and industry through close partnership to co-create new ideas that have potential industrial applications.”Dr Loy Chong Jin Research Associate Director Johnson & Johnson Consumer Asia Pacific
Songs for All – M-Box Karaoke Machines at SP Innomall
U-Star Singapore Pte Ltd | 2017
“SP Innomall is an innovative environment that offers a healthy level of interest from both students and staff for our MBar Karaoke Machines.Together with SP students, we are able to collect data and consumer feedback from these millennials, have this data analysed, developed marketing activities to reach out to this demographic, as well as iterate and improve our product offerings. Aside from helping provide student learning opportunities, we also consider SP a strategic deployment that helps our brand. Not only will more students get to know MBar, it helps us establish new business opportunities outside SP. For example, we are able to test and improve sound proofing and noise levels, even next to classrooms, thereby showcasing our machines abilities to potential customers.U-Star wanted to gather insights into customer preferences from the young people about our M-Bar Karaoke machines. We had other locations that were good, but did not offer this particular customer profile for us to study and market to.Together with students, we collected data and consumer feedback from users of our machines. By analysing this data, we iterated and improved our product offerings, developed more effective promotions and other marketing activities to reach out to this demographic. As an example, responses from customers show that students use our machines with much greater frequency at certain times of the day, such as in the afternoons. This knowledge helps us when we plan promotions and so on. Also, we discovered that the soundproofing we developed and tweaked to suit this environment was adequate for an educational institution. Even when students sing loudly in the booths, the other students studying nearby and even staff conducting lessons in classrooms facing our booths, have not been bothered by the sound generated.With this engagement with SP Innomall and SP students, we now have up-to-date, relevant information that we can use to develop marketing initiatives before we establish new business opportunities outside SP that reach out to this target audience group. U-Star is very happy to have our MBar Karaoke Machines in SP Innomall. Not only does this innovative environment offer us many benefits, it also gives us an opportunity to help in student learning.”Jack Yu Marketing Manager U-Star Singapore Pte LtdNote: Having successfully completed its project in SP, U-Star has since moved its M-Box machines into commercial areas such as shopping malls and other public facilities.
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Bringing More Beauty to SP
Three Beauties of London Pte Ltd | 2017
Three Beauties of London wanted to gather insights into consumer preferences from millennials about our products. It is a very established heritage brand of cosmetics dating from the late 1950s. It is a popular brand among mature women, and have even been conferred heritage brand status by IPOS trademark office in Singapore. They wanted to reach out to a younger audience with new, interesting, attractive and reasonably-priced beauty products.The brand believes that more young women will love our products once that get to know us better. For instance, their research shows that many women do not know that we do not use toxic ingredients, that their products are not tested on animals and that our nail polish and nail treatment products are made in the USA.The brand wanted to gauge the students’ purchasing power, their receptivity to buying cosmetics from vending machines and as this is their first time trying vending machines Three Beauties decided to work with SP Innomall so that they could test the vending machine concept in this very suitable, controlled environment. Not only could they can identify how vending operations will work best with cosmetics, they could also test marketing and other business ideas too.The students collected and analysed research and sales data. From this, they recommended new ideas to the brand to make improvements. For instance, data gathered showed that students were not receptive to buying cosmetics from a vending machine without any advertising or visuals. From the information gathered by the students on buyer preferences, the students suggested the addition of a multimedia screen which could play videos – such media could effectively show the vibrancy, richness and depth of colours in our range of lipsticks.
Creating a “Premium Beauty Brand for the Connected Generation Z”
Johnson & Johnson | 2018
“Using an innovative approach, Clean & Clear partnered with the Singapore Polytechnic Business Innovation Centre and School of Business in a business challenge to create a “Premium Beauty Brand for the Connected Generation Z”.Selected students from the school formed three teams to brainstorm brand ideas targeting Gen Z using Design Thinking methodology that all Singapore Polytechnic students were trained in. Their ideas were further refined and challenged through a two day hackathon with 56 university students from 11 different Asian countries who were in Singapore as part of an ASEAN Youth in Action program.This approach allowed the teams to incorporate a much richer and broader Gen Z empathy and insights into the ideation process. As a result, the brand ideas that were created by the teams were both engaging and exciting.Kudos to the student teams and lecturers from School of Business who facilitated this effort during their school break. This collaboration has demonstrated the benefits gained by both students and industry through close partnership to co-create new ideas that have potential industrial applications.”Dr Loy Chong Jin Research Associate Director Johnson & Johnson Consumer Asia Pacific
Songs for All – M-Box Karaoke Machines at SP Innomall
U-Star Singapore Pte Ltd | 2017
“SP Innomall is an innovative environment that offers a healthy level of interest from both students and staff for our MBar Karaoke Machines.Together with SP students, we are able to collect data and consumer feedback from these millennials, have this data analysed, developed marketing activities to reach out to this demographic, as well as iterate and improve our product offerings. Aside from helping provide student learning opportunities, we also consider SP a strategic deployment that helps our brand. Not only will more students get to know MBar, it helps us establish new business opportunities outside SP. For example, we are able to test and improve sound proofing and noise levels, even next to classrooms, thereby showcasing our machines abilities to potential customers.U-Star wanted to gather insights into customer preferences from the young people about our M-Bar Karaoke machines. We had other locations that were good, but did not offer this particular customer profile for us to study and market to.Together with students, we collected data and consumer feedback from users of our machines. By analysing this data, we iterated and improved our product offerings, developed more effective promotions and other marketing activities to reach out to this demographic. As an example, responses from customers show that students use our machines with much greater frequency at certain times of the day, such as in the afternoons. This knowledge helps us when we plan promotions and so on. Also, we discovered that the soundproofing we developed and tweaked to suit this environment was adequate for an educational institution. Even when students sing loudly in the booths, the other students studying nearby and even staff conducting lessons in classrooms facing our booths, have not been bothered by the sound generated.With this engagement with SP Innomall and SP students, we now have up-to-date, relevant information that we can use to develop marketing initiatives before we establish new business opportunities outside SP that reach out to this target audience group. U-Star is very happy to have our MBar Karaoke Machines in SP Innomall. Not only does this innovative environment offer us many benefits, it also gives us an opportunity to help in student learning.”Jack Yu Marketing Manager U-Star Singapore Pte LtdNote: Having successfully completed its project in SP, U-Star has since moved its M-Box machines into commercial areas such as shopping malls and other public facilities.
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Bringing More Beauty to SP
Three Beauties of London Pte Ltd | 2017
Three Beauties of London wanted to gather insights into consumer preferences from millennials about our products. It is a very established heritage brand of cosmetics dating from the late 1950s. It is a popular brand among mature women, and have even been conferred heritage brand status by IPOS trademark office in Singapore. They wanted to reach out to a younger audience with new, interesting, attractive and reasonably-priced beauty products.The brand believes that more young women will love our products once that get to know us better. For instance, their research shows that many women do not know that we do not use toxic ingredients, that their products are not tested on animals and that our nail polish and nail treatment products are made in the USA.The brand wanted to gauge the students’ purchasing power, their receptivity to buying cosmetics from vending machines and as this is their first time trying vending machines Three Beauties decided to work with SP Innomall so that they could test the vending machine concept in this very suitable, controlled environment. Not only could they can identify how vending operations will work best with cosmetics, they could also test marketing and other business ideas too.The students collected and analysed research and sales data. From this, they recommended new ideas to the brand to make improvements. For instance, data gathered showed that students were not receptive to buying cosmetics from a vending machine without any advertising or visuals. From the information gathered by the students on buyer preferences, the students suggested the addition of a multimedia screen which could play videos – such media could effectively show the vibrancy, richness and depth of colours in our range of lipsticks.
Creating a “Premium Beauty Brand for the Connected Generation Z”
Johnson & Johnson | 2018
“Using an innovative approach, Clean & Clear partnered with the Singapore Polytechnic Business Innovation Centre and School of Business in a business challenge to create a “Premium Beauty Brand for the Connected Generation Z”.Selected students from the school formed three teams to brainstorm brand ideas targeting Gen Z using Design Thinking methodology that all Singapore Polytechnic students were trained in. Their ideas were further refined and challenged through a two day hackathon with 56 university students from 11 different Asian countries who were in Singapore as part of an ASEAN Youth in Action program.This approach allowed the teams to incorporate a much richer and broader Gen Z empathy and insights into the ideation process. As a result, the brand ideas that were created by the teams were both engaging and exciting.Kudos to the student teams and lecturers from School of Business who facilitated this effort during their school break. This collaboration has demonstrated the benefits gained by both students and industry through close partnership to co-create new ideas that have potential industrial applications.”Dr Loy Chong Jin Research Associate Director Johnson & Johnson Consumer Asia Pacific
Songs for All – M-Box Karaoke Machines at SP Innomall
U-Star Singapore Pte Ltd | 2017
“SP Innomall is an innovative environment that offers a healthy level of interest from both students and staff for our MBar Karaoke Machines.Together with SP students, we are able to collect data and consumer feedback from these millennials, have this data analysed, developed marketing activities to reach out to this demographic, as well as iterate and improve our product offerings. Aside from helping provide student learning opportunities, we also consider SP a strategic deployment that helps our brand. Not only will more students get to know MBar, it helps us establish new business opportunities outside SP. For example, we are able to test and improve sound proofing and noise levels, even next to classrooms, thereby showcasing our machines abilities to potential customers.U-Star wanted to gather insights into customer preferences from the young people about our M-Bar Karaoke machines. We had other locations that were good, but did not offer this particular customer profile for us to study and market to.Together with students, we collected data and consumer feedback from users of our machines. By analysing this data, we iterated and improved our product offerings, developed more effective promotions and other marketing activities to reach out to this demographic. As an example, responses from customers show that students use our machines with much greater frequency at certain times of the day, such as in the afternoons. This knowledge helps us when we plan promotions and so on. Also, we discovered that the soundproofing we developed and tweaked to suit this environment was adequate for an educational institution. Even when students sing loudly in the booths, the other students studying nearby and even staff conducting lessons in classrooms facing our booths, have not been bothered by the sound generated.With this engagement with SP Innomall and SP students, we now have up-to-date, relevant information that we can use to develop marketing initiatives before we establish new business opportunities outside SP that reach out to this target audience group. U-Star is very happy to have our MBar Karaoke Machines in SP Innomall. Not only does this innovative environment offer us many benefits, it also gives us an opportunity to help in student learning.”Jack Yu Marketing Manager U-Star Singapore Pte LtdNote: Having successfully completed its project in SP, U-Star has since moved its M-Box machines into commercial areas such as shopping malls and other public facilities.
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Other than Regionalisation, Human Resource Management and Proof of Concept, SP Business Innovation Centre offers staff consultancy and student projects (supervised by experienced lecturers) in the following areas for enterprise capability development:
Marketing – Consumer research (quantitative & qualitative), marketing plan development, digital marketing
Accounting & Finance – Accounting, taxation, internal audit & control
Business Analytics – Enterprise dashboard development
Business Processes & Productivity – Process redesign and improvement
Service Excellence – User persona development, user journey mapping, design thinking

Project teams use a data-driven approach to diagnose the company’s business gaps, and develop solutions to address them.

Enterprise Dashboard Project
Liqui Moly Singapore Pte Ltd | 2018
Having data coming from different sources, such as Point of Sales systems and retail data sources such as Lazada and RedMart, Liqui Moly is keen to develop an integrated view of all their data through an enterprise dashboard to achieve 360 BI view, data integration, gain marketing insights and KPI monitoring. Project team from SP Diploma in Financial Informatics develop 4 Enterprise Dashboards for customer, sales, operations and product overview.
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Inventory Management & Automation Project
Watsons Personal Care Stores Pte Ltd | 2018
Project team comprising of SP Diploma in Accountancy students and lecturer embarked on an inventory management and stocktake project for Watsons.The project team conducted a research on the inventory management process to understand the key risks for inventory. The students then participated in the stocktakes at the various Watsons outlets to review the stocktake procedures from the start of the inventory stocktake to the end of the final inventory count.Based on data gathered, the project team developed the process flow for inventory stocktake, and brainstormed how to improve the process flow to make it more efficient and effective. The team also worked on automating the stocktake summary and reports generation for Watsons.
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Consumer Insights & Product Ideation Project
Gongcha (Singapore) Pte Ltd | 2017
The project team comprising lecturers and students from the Diploma in Business Administration (Marketing Management) and Diploma in Business Innovation & Design conducted consumer focus groups to understand Singapore consumers’ buying behaviour and unmet needs when it comes to bubble tea.Based on insights obtained, the project team applied Design Thinking methodology to ideate new product concepts for Gongcha to attract more customers and increase sales.
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Enterprise Dashboard Project
Liqui Moly Singapore Pte Ltd | 2018
Having data coming from different sources, such as Point of Sales systems and retail data sources such as Lazada and RedMart, Liqui Moly is keen to develop an integrated view of all their data through an enterprise dashboard to achieve 360 BI view, data integration, gain marketing insights and KPI monitoring. Project team from SP Diploma in Financial Informatics develop 4 Enterprise Dashboards for customer, sales, operations and product overview.
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Inventory Management & Automation Project
Watsons Personal Care Stores Pte Ltd | 2018
Project team comprising of SP Diploma in Accountancy students and lecturer embarked on an inventory management and stocktake project for Watsons.The project team conducted a research on the inventory management process to understand the key risks for inventory. The students then participated in the stocktakes at the various Watsons outlets to review the stocktake procedures from the start of the inventory stocktake to the end of the final inventory count.Based on data gathered, the project team developed the process flow for inventory stocktake, and brainstormed how to improve the process flow to make it more efficient and effective. The team also worked on automating the stocktake summary and reports generation for Watsons.
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Consumer Insights & Product Ideation Project
Gongcha (Singapore) Pte Ltd | 2017
The project team comprising lecturers and students from the Diploma in Business Administration (Marketing Management) and Diploma in Business Innovation & Design conducted consumer focus groups to understand Singapore consumers’ buying behaviour and unmet needs when it comes to bubble tea.Based on insights obtained, the project team applied Design Thinking methodology to ideate new product concepts for Gongcha to attract more customers and increase sales.
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Enterprise Dashboard Project
Liqui Moly Singapore Pte Ltd | 2018
Having data coming from different sources, such as Point of Sales systems and retail data sources such as Lazada and RedMart, Liqui Moly is keen to develop an integrated view of all their data through an enterprise dashboard to achieve 360 BI view, data integration, gain marketing insights and KPI monitoring. Project team from SP Diploma in Financial Informatics develop 4 Enterprise Dashboards for customer, sales, operations and product overview.
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Inventory Management & Automation Project
Watsons Personal Care Stores Pte Ltd | 2018
Project team comprising of SP Diploma in Accountancy students and lecturer embarked on an inventory management and stocktake project for Watsons.The project team conducted a research on the inventory management process to understand the key risks for inventory. The students then participated in the stocktakes at the various Watsons outlets to review the stocktake procedures from the start of the inventory stocktake to the end of the final inventory count.Based on data gathered, the project team developed the process flow for inventory stocktake, and brainstormed how to improve the process flow to make it more efficient and effective. The team also worked on automating the stocktake summary and reports generation for Watsons.
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Consumer Insights & Product Ideation Project
Gongcha (Singapore) Pte Ltd | 2017
The project team comprising lecturers and students from the Diploma in Business Administration (Marketing Management) and Diploma in Business Innovation & Design conducted consumer focus groups to understand Singapore consumers’ buying behaviour and unmet needs when it comes to bubble tea.Based on insights obtained, the project team applied Design Thinking methodology to ideate new product concepts for Gongcha to attract more customers and increase sales.
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